Bibo Market Growth Strategy: The Community-Driven Approach

Bibo Exchange
3 min readMay 30, 2019

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Bibo Market is a global ecommerce platform that enables its users to purchase products with cryptocurrency as native payment option. Making use of cryptocurrency’s advantages in international payment settlement (fast, borderless and no middlemen), Bibo Market is aiming to empower merchants and online shoppers world-wide to buy and sell goods internationally without intermediaries.

Ecommerce: Size Matters

Currently, Bibo Market is a rather small platform with only tens of thousands of users and hundreds of sellers. However, in ecommerce, size really matters. The bigger the user base, the more sellers will come and list products for competitive prices on the platform, which in return attracts more users. How can Bibo as a relatively new platform grow fast and big enough to compete with major players and acquire a considerable market share?

The Community-Driven Growth Strategy

The answer is our community-driven growth strategy. As an online marketplace natively rooted in the crypto industry, we understand the importance of communities for the success of a platform. In fact, a project’s community forms a huge value proposition in terms of developer resources and potential users. Hence, every major DLT project is trying to build a community around its platform, usually with a token as centrepiece.

Bootstrapping Crypto-Focused Communities

Therefore, our community-driven growth strategy is aiming to bootstrap those already existing communities and onboard them on the Bibo Market. This is greatly facilitated by the fact that these communities are already organized and, even better, they most likely already own cryptocurrency. One way to attract another community would be to simply list their token on the market, which then allows them to purchase products on Bibo Market with their project’s native token. Other forms of cooperation include referrals, cashback, community shops or special discount events.

Whitelabel & External Payments

Moreover, Bibo is also developing a whitelabel and an external payment function to facilitate the integration of Bibo Market into other platforms. With this solution, other projects (wallets, dapps, etc.) can easily integrate the Bibo Market into their own ecosystem and allow their users to purchase products on the market without ever leaving their platform. Projects can add a use case and thus value to their token while Bibo benefits from increased volume on the market and the exchange.

Open Ecosystem = Faster Growth

Bibo Market is blockchain-agnostic and open to all projects and communities that want to enhance the usage of their tokens. Targeting the communities will enable Bibo to grow faster than other platforms with a closed ecosystem.

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Market Website: www.bibo.market
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Email: contact@bibo.gold

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Bibo Exchange

Next-generation digital assets exchange and the average Joe’s gateway to cryptocurrency: https://www.bibo.gold/